Our Story

After scrolling through and being tired of the same “success” stories online, Steven and Elina wanted to share the journeys of their amazing friends. We wanted to celebrate people who are social workers, local artists and local politicians, sex workers and teachers.

We also wanted to celebrate gender diversity! These narratives are shared so rarely in the media, making us feel like unless we fit into a very narrow measure of success, we are not good enough.

We did our first interviews for Storyo in June 2019 and got hooked on it ever since. .
A women using her hands to gesture to the right.

Our Mission

Our mission is to show you the vulnerable and honest sides of everyone’s journey.To show you that we are all here on the same page - raw, unsure, inspired, fighting and figuring stuff out together!

On top of that, statistics around the gender and ethnic pay gap, hiring practices, violence in communities point to deep structural issues. Storyo’s mission is to contribute to a culture shift that improves societal attitudes, behaviours, narratives of success and values of representations.

Going from the bottom up of the iceberg, we are changing people’s hearts and minds with your stories to affect the systems at the top

The Team

Elina Ashimbayeva
Co-creator & chief vision
Steven Male
Marketing & web whizz
Kayla Rotsteen
Interviewer & writer
Jenny Sahng
Creative illustrator
Ujwala Joshi
Interviewer & writer
Vania Chandrawidjaja
Motion Designer
Ellen Sinclair
Social media manager
Chief cuddler
You? Join us!

What We're Up To Now

Last update: 31st Aug 2021

Our July event was absolute success, totally packed venue, amazing speakers, delicious food - ah, can't wait to gather again with ya'll! 
We've recently filmed 30 interviews talking about people's journeys in tech 🤩 And all 3 parts are out - check them out just above in our Stories section. We are also currently releasing our #LockdownPoetry series with 10 amazing local poets - follow us on Instagram to hear their work! ....Aaaaand lastly, we are editing our Founders series as well - fingers crossed there will be an in-person event late September screening the series! 
Event venue full of people with their hands up, smiling and waving at the camera - at the launch of our 30 in tech series